An elevator pitch is a concise and compelling summary of your idea, business, or product that can be delivered in the time it takes to ride an elevator – usually around 30 seconds to two minutes. It is designed to capture the attention of your audience and quickly convey the key points of what you're trying to communicate. The goal of an elevator pitch is to spark interest and generate further conversation or opportunities. It should be clear, engaging, and persuasive, leaving a lasting impression on the listener.